Top Chinese New Year 2026 Marketing Ideas for Filipino E-commerce Sellers
Jayson 12 Feb 2026 03:35ENCopy link & title
Chinese New Year (CNY) 2026 falls on Tuesday, February 17, 2026 — the start of the Year of the Horse. The holiday typically triggers sustained buying behavior across Southeast Asia for gifts, food, decorations, and seasonal apparel, so Filipino sellers who plan early can capture higher traffic and better average order values.
Below is a practical, data-backed guide you can use to build CNY campaigns that suit Filipino marketplaces (Shopee, Lazada, TikTok Shop), social channels (Facebook, TikTok), and direct channels (email, SMS, store pages).
Marketplace-first behavior: Online shopping in the Philippines remains marketplace-centric — Shopee and Lazada pull the largest share of traffic — which means positioning your products on those platforms is a must for reach.
Mobile, social and discovery-led purchases: Southeast Asia’s digital economy continues to expand rapidly; social commerce and discovery (short videos, in-app storefronts) are major drivers of purchases. Plan ads and content for mobile-first experiences.
Service and delivery matter: Filipino shoppers rate better delivery and transparent fees as top priorities — many will abandon carts over hidden costs. Build shipping and returns clarity into CNY offers.
When marketplaces, social platforms, and delivery expectations align, promotions and visuals alone won’t win — convenience, trust, and discoverability will.
Red-lucky bundles: Combine complementary items into a “Lucky Bundle” (e.g., red apparel + gift box + greeting card). Use bundle pricing to increase AOV (average order value).
Limited-time redemptions: Offer time-limited vouchers (e.g., 48-hour “Lunar Launch” promo) and display stock scarcity on product pages to encourage urgency.
Cross-SKU gift sets: Create tiered gift sets for different budgets (₱299, ₱799, ₱1,499). Publish clear “who it’s for” labels — “For parents,” “For officemates,” “Small kids.”
Action steps:
Visual refresh: Update product images and banners with tasteful CNY themes (red, gold accents, subtle horse motifs). Keep images mobile-optimized and fast-loading.
Cultural copy cues: Add small cultural cues to descriptions (e.g., “perfect for pamamanhikan gifts” or “ideal for pasalubong”) so Filipino shoppers instantly see relevance.
Trust signals: Highlight delivery cut-off dates, estimated shipping windows, free return policy bullet, and seller ratings above the fold.
Quick checklist:
SEO & content
Write 1–2 short, transactional blog posts or marketplace FAQs targeting high-intent queries such as:
Email campaigns
Social & UGC
Where to run ads
Influencer & partner play
Metrics to watch
Chinese New Year gives you an 2–3 week window of heightened intent. If you plan early, localize creatives for Filipino shoppers, and prioritize delivery clarity, you’ll turn seasonal curiosity into steady sales.
"Furthermore, in 2026 Chinese New Year, if sellers want to better manage their business or expand into more sales channels, an automated ERP tool like BigSeller will be particularly important. Try these popular features now:
✨ Bulk Publish & Product Scrape:
Easily scrape and publish trending products from Shopee, Lazada, and TikTok Shop with one click.
🔍 1688 Sourcing & Price Comparison:
Quickly find and compare prices on the 1688 platform to find the best suppliers and directly create purchase orders."
Below is a practical, data-backed guide you can use to build CNY campaigns that suit Filipino marketplaces (Shopee, Lazada, TikTok Shop), social channels (Facebook, TikTok), and direct channels (email, SMS, store pages).
1. Understand the CNY shopper in the Philippines
Marketplace-first behavior: Online shopping in the Philippines remains marketplace-centric — Shopee and Lazada pull the largest share of traffic — which means positioning your products on those platforms is a must for reach.
Mobile, social and discovery-led purchases: Southeast Asia’s digital economy continues to expand rapidly; social commerce and discovery (short videos, in-app storefronts) are major drivers of purchases. Plan ads and content for mobile-first experiences.
Service and delivery matter: Filipino shoppers rate better delivery and transparent fees as top priorities — many will abandon carts over hidden costs. Build shipping and returns clarity into CNY offers.
When marketplaces, social platforms, and delivery expectations align, promotions and visuals alone won’t win — convenience, trust, and discoverability will.
2. Themed promotions & bundles that sell
Red-lucky bundles: Combine complementary items into a “Lucky Bundle” (e.g., red apparel + gift box + greeting card). Use bundle pricing to increase AOV (average order value).
Limited-time redemptions: Offer time-limited vouchers (e.g., 48-hour “Lunar Launch” promo) and display stock scarcity on product pages to encourage urgency.
Cross-SKU gift sets: Create tiered gift sets for different budgets (₱299, ₱799, ₱1,499). Publish clear “who it’s for” labels — “For parents,” “For officemates,” “Small kids.”
Action steps:
- Identify 3 complementary SKUs per bundle and set a clear margin target.
- Create SKU combos on Shopee/Lazada and a matching landing page for direct traffic.
- Prepare coupon stacks (site coupon + marketplace voucher + bank promo) and test the combinations a week before launch.
3. Festive storefronts & product pages that convert
Visual refresh: Update product images and banners with tasteful CNY themes (red, gold accents, subtle horse motifs). Keep images mobile-optimized and fast-loading.
Cultural copy cues: Add small cultural cues to descriptions (e.g., “perfect for pamamanhikan gifts” or “ideal for pasalubong”) so Filipino shoppers instantly see relevance.
Trust signals: Highlight delivery cut-off dates, estimated shipping windows, free return policy bullet, and seller ratings above the fold.
Quick checklist:
- Update hero banner, product thumbnails, and listing titles one week before campaign.
- Put shipping cut-off and “order by” notices on every CNY landing page.
- Use badges: “Limited CNY Bundle,” “Free Shipping over ₱X.”
4. Content & engagement — SEO, email, social
SEO & content
Write 1–2 short, transactional blog posts or marketplace FAQs targeting high-intent queries such as:
- “Chinese New Year gifts Philippines 2026”
- “CNY 2026 gift sets for parents”
Email campaigns
- Countdown series: 3 emails — Teaser (10 days out), Launch (day 0), Last-call (48 hours left). Include top products and shipping cut-off.
- VIP early access: Give your subscribers a 24-hour early window with an exclusive voucher code to reward loyalty and smooth stock flow.
Social & UGC
- Run a “Share your CNY tradition” UGC contest (users tag your shop and add a hashtag). Repost winners to build social proof.
- Make short 15–30s TikTok/Facebook Reels highlighting bundles, unboxings, or “how to gift” tips.
5. Paid ads, influencers & partnerships
Where to run ads
- Marketplace ads (Shopee/Lazada) for high-intent shoppers.
- Facebook & TikTok for discovery and retargeting — use video-first creatives and mobile-optimized landing pages.
- Google Performance Max for search + display coverage of CNY queries.
Influencer & partner play
- Micro-influencers with 10k–100k followers are cost-effective for local trust. Focus on creators who regularly cover “gifts”, “motherhood”, or “food” niches.
- Cross-promote with complementary brands (e.g., tea seller + gift box seller) to create co-branded bundles.
Metrics to watch
- CPM and CTR (awareness), Add-to-Cart and CR (conversion), AOV and ROAS (profitability). Use daily checks in the final 7 days and shift budget to top-performing creatives.
Conclusion:
Chinese New Year gives you an 2–3 week window of heightened intent. If you plan early, localize creatives for Filipino shoppers, and prioritize delivery clarity, you’ll turn seasonal curiosity into steady sales.
"Furthermore, in 2026 Chinese New Year, if sellers want to better manage their business or expand into more sales channels, an automated ERP tool like BigSeller will be particularly important. Try these popular features now:
✨ Bulk Publish & Product Scrape:
Easily scrape and publish trending products from Shopee, Lazada, and TikTok Shop with one click.
🔍 1688 Sourcing & Price Comparison:
Quickly find and compare prices on the 1688 platform to find the best suppliers and directly create purchase orders."
BigSeller is the ultimate e-commerce SaaS ERP system designed for Southeast Asian sellers, aiming to help you improve efficiency and expand more business channels. It simplifies all processes on one dashboard—from product listing and order processing to inventory management, financial tracking, and automated operations. Customized subscription plans are also available for different types of sellers.
Vist our website to know more 👉BigSeller ERP
Vist our website to know more 👉BigSeller ERP
BigSeller-Blog Senior Writer: Jayson
Sir Jayson has worked in well-known e-commerce companies such as Shopee and TikTok Shop, helping hundreds of sellers to deepen their e-commerce industry, expand their business, and eventually become high-quality sellers.
