The latest second-quarter earnings report shows that Sea Limited achieved a 23% revenue growth to US$3.8 billion, with Shopee's performance being particularly outstanding, with orders and gross merchandise volume (GMV) increasing by 40% and 29% respectively.
Shopee's growth is driven by improvements in many aspects, including the optimization of its logistics service SPX Express, which not only improved delivery efficiency but also reduced costs by 8%, which played an important role in attracting more merchants to use Shopee's services.
In addition, Shopee's advertising business has also made significant progress, with the number of sellers paying for advertising fees increasing by 20% year-on-year, and the launch of Live Ads has further promoted this trend.
As for whether Sea Limited can return to its peak and how long it will take, it depends on many factors, including the global economic environment, market competition and whether Sea Limited can continue to innovate and adapt to changes.
