Blog > Marketing > How to Get More Viewers on TikTok Lives: 10 Proven Tips in 2024

How to Get More Viewers on TikTok Lives: 10 Proven Tips in 2024

Ellie Kuk 25 Oct 2023 07:20

Wondering how to increase your live viewers? Have you ever asked yourself this question: Why am I getting low views on TikTok Live? If anyone wants a quick guide on how to get more people on TikTok Live Streams, read this article where you will learn 10 tips on how to get more views on your TikTok Lives.

10 Tips on How to Get More Viewers on TikTok Live Streams in 2023

Tip 1: Set a Stream Schedule

Your viewers need to know when you are going to live stream. All you have to decide is when you are going to live stream. An easy example of a stream schedule would be Tuesday, Friday, Saturday, and Sunday at 9PM. Once you set your stream schedule, go ahead and put that in your TikTok Bio. This can allow new viewers to know exactly when to expect your next live stream so they can prepare and set their schedule accordingly.


Tip 2: Post Constantly on TikTok

If you randomly post on the platforms and wish to receive massive views on TikTok lives, the chances are low unless you are a known celebrity. Posting short videos consistently on TikTok is definitely one way to increase your reach and gain an audience.


Tip 3: Invest in Production

Nobody wants to spend an hour watching a pixelated live stream in someone’s dark basement-turned-makeshift TikTok studio.

Good thing making your TikTok Live look more professional doesn’t require a hefty investment — it can be as simple as:

  • Choosing a room with good lighting — even better, purchase a small ring light — and minimal background noise

  • Finding a stable surface for your devices

  • Having a stable internet connection without errors

  • Asking a friend or team member to moderate or screen comments
10 Tips on How to Get More Viewers on TikTok Live Streams in 2023


Tip 4: Plan Your Live Content

To make sure your audience remains engaged and stays in your studio, it’s critical to plan the flow and content of your Live session in advance rather than improvising. After all, long stretches of dead air are just awkward and really boring. Preparing an outline with key talking points will give your broadcast structure and organization and relieve you from the pressure of being 100% spontaneous.

Here are some ideas to get started:

  • Host an AMA (ask me anything) session.
  • Conduct a behind-the-scenes tour of your operations. (Bonus points if you introduce your team — it will help viewers build a closer connection with your brand.)
  • Host an interview with a brand partner. (Make sure it’s on a topic that audiences from both sides will find interesting.)
  • Bust some common myths about your industry.
  • Create a product demo.


Tip 5: Keep Lives around 30 Minutes to 1 Hour

No matter what content format you opt for, TikTok recommends Live Streams run at least 30 minutes. And we found that the 30-1 hour window live is optimal for peak viewership. Do not produce small and frequent livestreams. Tiktok will punish those who livestream too often. If you do want to stream again after a livestream has concluded, wait an hour before starting up again, otherwise your audience count will take a hit.


Tip 6: Share Teasers on Social Media

Do you want more people to join your TikTok Live broadcast? There’s a reason why we get more excited about a movie after watching its trailer. The same goes for your live stream event. Create and share teasers that would pique the interest of your audience. Consider posting a TikTok video promoting your livestream beforehand to build anticipation, as well as sharing it on social media to encourage your followers on other platforms (e.g., Facebook or Instagram) to tune in.


Tip 7: Choose the Best Time to Live Stream

The math speaks for itself: if you live stream when your community is online, you’ll reach more people right away. Just like finding the best time to post on TikTok, the timing of your live is also crucial to get more views on TikTok lives. You can test to check what are the popular days and time to live stream for your target audience. That is, to discover when your audience is most active on the app


Tip 8: Engage with Your Audience

Not only on TikTok does the content of your live stream have to be really good and engaging and captivating so the people when they are swiping, they stop and they say Wow, Wait, I want to watch this live stream for a second. When they engage or when you see them join at the bottom, you can always just say Hello. Hello, user 123, good to see you here. Thanks for stopping by, my name is Taylor. This almost creates a sense of responsibility for the viewer to go ahead and respond if you specifically shout them out. Your audience can also ask questions that you can answer in real-time. So acknowledge user comments and give answers to their questions when appropriate. And when you have people chatting in your live stream, your viewers tend to go up.


Tip 9: Encourage Your Viewers to Follow You

It has probably led to the most amount of recurring viewers in the live stream than any other tips or advice that we could give you.

When you notice there is an abnormally high amount of viewers in your live stream so if you normally average 10 viewers and suddenly you have 30 in your live stream. This is a great time to implement this tip and that is to encourage your viewers to follow you. But wait, there is a caveat here. Not just follow your TikTok profile, because they are probably not going to be notified when you go live next time, which is just sad. So instead, what we are going to say is Hey if you guys are enjoying today’s live stream, be sure and hit that Follow button on my profile and also go to my profile and in the top right hand corner, click that bell icon and select All to set your notifications to be notified of my next live stream. Having them set up notifications for your live streams increases the amount of viewers you get in your live streams right when you go live. It’s almost like having an influx of traffic right when you hit that Like button. It helps a ton.
10 Tips on How to Get More Viewers on TikTok Live Streams in 2023


Tip 10: Use TikTok Analytics

Similar to other social media platforms, TikTok offers a treasure trove of userful audience insights and data, so you can track the performance of your live streams. Once you have finished your first few sessions, head over to your profile, tap the three dots, choose “Creator tools”, and select “Analytics” to check your analytics  (for the last 7 or 28 days) on the LIVE tab, home to information like total views, new followers, total time, top viewer count, unique viewers, Diamonds earned in the last 7 days or 28 days, and more. As you can see, TikTok has four primary analytics sections: Overview, Content, Followers and LIVE. You can use all these metrics to optimize your content and Stream accordingly.

10 Tips on How to Get More Viewers on TikTok Live Streams in 2023

 

Conclusion

To sum it up, going live on TikTok is fun and engaging. When done right, you can get a lot of viewers and increase your engagement as well. Now that you know how to increase your viewers, what are you waiting for? Put your creativity and skills to the live stream, and join the thousands of users who share live content every day through TikTok, conquering followers.