Over the past few weeks, we focused on updates that support that kind of adjustment. Some are small controls that give you more flexibility, others are bigger features that change how you manage ads, fulfillment, or even your business model.

Here are a few highlights from April.

Cost Currency: More Flexibility as You Grow

As sellers expand into different markets, currency management becomes more important.

In April, BigSeller introduced support for changing cost currency, giving sellers more flexibility when managing product costs across regions. Instead of being locked into a single setup, you can now request a currency change once per year to better reflect how your business operates.

It’s a simple update, but one that makes financial tracking more accurate as your business evolves.

Standard AWB Settings for Cleaner Labels

We also introduced Standard AWB Settings within custom label templates.

This allows sellers to adjust the standard airway bill (AWB) provided by platforms including options to compress or rotate it so you can better manage space on your shipping labels. That extra space can then be used for additional information that supports your packing or sorting process.

It’s a small operational improvement, but one that helps create cleaner, more practical labels for daily use.

Ads Auto Rules: Less Manual Work, More Consistency

Managing ads often comes down to repeated actions such as adjusting budgets, pausing underperforming campaigns, or scaling what’s working.

With Ads Auto Rules, BigSeller now allows sellers to automate those actions. Once conditions are set, the system can trigger predefined rules automatically, reducing the need for constant manual monitoring.

This helps sellers stay consistent in how ads are managed, while freeing up time to focus on strategy instead of routine adjustments.

Ship While Packing: Faster Fulfillment Flow

Speed matters most when order volume increases.

In April, we added support for scanning and shipping packages during packing, without waiting for the entire wave to be completed in WMS. This means orders can move out as soon as they are ready, instead of being held back by the rest of the batch.

For sellers handling large volumes, this helps reduce bottlenecks and keeps fulfillment moving more smoothly during busy periods.

BigSeller Distribution: Connecting Supply and Selling

One of the bigger updates this month is the launch of the BigSeller Distribution feature.

This feature is designed to connect suppliers and distributors within one system, creating a more structured way to collaborate. Suppliers can focus on fulfillment and inventory, while distributors focus on selling and expanding reach.

For suppliers, this opens up new distribution channels without adding extra operational pressure. For distributors including sub-agents, wholesalers, and dropshippers, it lowers the barrier to access products and start selling without managing inventory directly.

It’s a step towards a more connected ecosystem, where different roles in the supply chain can grow together more efficiently.

If You Missed Our April Webinars

April was also a month of exploring how sellers can work smarter with the tools already available.

In How Top Marketplace Sellers Use AI to Scale, we looked at how AI can support everyday decisions from improving product listings and pricing strategies to identifying weak-performing ads and turning data into clearer actions.

We also hosted Unlock Explosive Growth with BigSeller Distribution, focusing on how sellers can connect their stores, manage products, and streamline operations using BigSeller’s distribution capabilities.

Finally, in How Kalodata Helps You Find Winning Products, the discussion shifted towards product selection and strategy, showing how sellers can identify opportunities and refine their approach based on data.

If you missed the sessions or would like to revisit them, the full recordings are available here:
🎥 How Top Marketplace Sellers Use AI to Scale: https://www.youtube.com/live/U8qIco_7m6g?si=ERmb8fD1j09FmYHA
🎥 Unlock Explosive Growth with BigSeller Distribution: https://www.youtube.com/live/_rywhJUkbX8?si=2-7rRnV99_NNYOY9
🎥 How Kalodata Helps You Find Winning Products: https://www.youtube.com/live/lSqF2-ykgHM?si=55Wz8E0_u3bd1VqM

Starting Q2 with Better Structure

April doesn’t usually come with the same urgency as campaign months, but it plays an important role.

It’s where sellers step back, adjust their setup, and build a stronger foundation for the months ahead. Whether it’s refining ad strategies, improving fulfillment speed, or exploring new ways to scale through distribution, the focus shifts towards doing things more efficiently.

The updates this month were built with that in mind, not just adding new features, but making everyday operations more flexible and easier to manage as your business grows.

If you’re reviewing your workflow at the start of Q2, this is a good time to explore how BigSeller fits into your setup. You can try BigSeller for free and get access to a 7-day VIP Trial Coupon to experience advanced features before making any decisions.

As always, thank you for growing with us.