I. General Product Selection Guidance

• Utilize Shopee's official tools (such as market insights and trending keyword analysis) and third-party data analysis tools (such as EchoTik and ZhiXia) to track rising product categories.
• Refer to the platform's annual promotional trends (such as Double 11, Double 12, and Brand Flash Sales) for top-selling product categories.

• Prioritize lightweight, small-sized, low-return-rate, and high-value-added products to control logistics costs.
• Pay attention to the dynamics of local industrial clusters and combine them with logistics advantages for product selection.

• Pay attention to product certifications in the target market (such as Philippine FDA certification and Thai TISI certification), religious customs, and seasonal demands.
• Optimize localized content: multilingual product detail pages, local payment methods, and packaging designs adapted to holidays.

II. Key Product Selection Strategies for Each Site

• Beauty & Personal Care: Affordable makeup, skincare (Halal certification preferred), men's grooming products.
• Fashion & Apparel: Muslim clothing (Indonesia), fast fashion women's wear, sportswear.
• Home & Electronics: Small appliances (portable fans, mini ovens), smart home devices (low-cost security cameras).
• Maternal & Infant Products: High-value toys, children's clothing, maternal and infant products (such as breast pumps, diapers).

• Strong demand for gifts during festivals such as Ramadan in Indonesia (March 2026) and Loy Krathong in Thailand.
• Focus on opportunities for collaboration with local brands (such as co-branding with local influencers).

• Health & Wellness: Vitamins, health equipment (massage devices), organic food.
• Outdoor & Automotive Supplies: Camping equipment, car accessories (seat covers, phone holders). Digital Accessories: Custom phone cases, Bluetooth headsets, gaming peripherals.

• The Philippines favors bright colors, while Malaysia emphasizes products compliant with Islamic regulations.
• Cross-border sellers may consider overseas warehousing (e.g., high-priced 3C products).

• High-quality household goods: Japanese-style home goods, eco-friendly products.
• Digital appliances: High-end cross-border electronic products (e.g., drones, projectors).
• Pet economy: Smart feeders, pet clothing.

• Taiwan prefers Japanese and Korean styles, while Singapore emphasizes product quality and after-sales service.

Ⅲ Conclusion:

In 2026, Shopee's product selection needs refined operation, combining regional characteristics and global trends, prioritizing categories with supply chain advantages and controllable compliance thresholds, while maintaining flexible product testing capabilities and timely strategy adjustments.

In addition to preparing in-demand products in advance, sellers in 2026 can also leverage ERP tools to better manage their businesses, such as BigSeller.

(1). There are two ways to scrape. You could either collect product info by using the BigSeller Scrape Extension or copy the product links.