Starting 12 January 2026, Lazada will roll out Enhanced Buyer Personal Information Protection across its seller system. This update changes how buyer details are displayed in Lazada’s Seller Center (ASC), affecting order details, data exports, and invoices.

For Malaysian sellers, this is more than just a system tweak. It reflects Lazada’s broader move toward stronger data protection compliance, while also requiring sellers to adjust how they handle order processing, logistics coordination, and internal workflows.

Below is a complete breakdown of what’s changing, who is affected, and how sellers should prepare.

What Exactly Is Changing in 2026?

Starting 12 January 2026, Lazada will mask certain buyer details across several seller-facing areas in Lazada Seller Center (ASC).

1. Order Details in Lazada Seller Center (ASC)

For most orders, the following buyer information will be masked:

• Buyer name

• Delivery address

• Phone number

Sellers will still be able to view:

• Order status

• Items purchased

• Payment confirmation

• Fulfillment and shipping requirements

However, personal identifiers will no longer be fully visible unless operationally necessary.

2. Batch Order Data Export

For sellers who export order data for internal use or system integration:

• Buyer name, address, and phone number will be masked in exported files

• This applies to CSV and Excel exports from the Lazada Seller Center

This change directly affects sellers who rely on exports for:

• Manual fulfillment workflows

• Accounting and invoicing processes

• Integration with ERP, warehouse, or third-party systems

The goal is to prevent buyer data from being widely stored, duplicated, or shared outside the Lazada platform.

3. Printed Receipts and Invoices

On printed receipts and invoices:

• Buyer phone numbers will be masked

This reduces the risk of personal data exposure during:

• Packing and labeling

• Warehouse handling

• Document processing by multiple staff members

It also lowers the chance of sensitive information being lost, copied, or misused in offline environments.

Important Exception: Delivered by Seller (DBS) Orders

Lazada acknowledges that some sellers still require full buyer information to complete deliveries accurately. As a result, Delivered by Seller (DBS) orders will follow a different rule set.

For DBS Sellers:

Order Details

• Buyer name, address, and phone number will remain fully visible to support delivery coordination

Batch Data Export

• Buyer information will only be visible for:

  • Valid orders

  • Non-cancelled orders

Cancelled or invalid orders will not expose buyer details, helping sellers focus only on legitimate deliveries while limiting unnecessary data access.

This exemption ensures that DBS sellers can continue to operate efficiently, without compromising Lazada’s data protection standards.


 

How Malaysian Sellers Should Adapt to Lazada’s 2026 Update

1. Reduced Access to Buyer Data (By Design)

For non-DBS sellers, reduced visibility of buyer information is intentional. Sellers should no longer rely on practices such as:

• Copying buyer phone numbers for follow-ups or delivery coordination

• Storing customer addresses outside Lazada

• Using buyer data for remarketing or off-platform communication

Many of these practices already sit in a legal grey area under Malaysia’s PDPA, especially when buyer consent is unclear. The 2026 update effectively closes this gap by limiting access at the platform level.

From Lazada’s perspective, buyer data is meant solely for order fulfillment, not for long-term storage or secondary use. Sellers will still be able to fulfill orders, but without retaining personal data unnecessarily.

2. Fulfillment Processes May Need Adjustment

Sellers who currently rely on manual or semi-manual workflows should expect some operational adjustments.

This includes sellers who:

• Print invoices for packing and fulfillment

• Use batch exports for order handling

• Manually coordinate shipments or internal processing

These sellers should test their workflows early to ensure masked data does not slow down packing, shipping, or reporting.

If your operations depend heavily on exported data, now is a good time to:

• Shift more processes directly into Lazada’s built-in fulfillment and logistics tools

• Use order IDs and system references instead of personal identifiers

• Reduce manual handling and duplication of customer data across spreadsheets and systems

This not only supports compliance, but also improves operational consistency as order volume grows.

3. Stronger Compliance = Lower Risk for Sellers

Although the change may feel restrictive at first, it ultimately reduces risk for sellers, especially as businesses scale.

Key benefits include:

• Lower exposure to data misuse or privacy-related complaints

• Reduced responsibility for storing and safeguarding sensitive buyer information

• Clearer internal boundaries on which and when staff can access personal data

For growing Malaysian sellers with expanding teams, warehouses, or outsourced operations, these safeguards help prevent accidental data leaks and compliance issues down the line.

Preparing for Lazada’s 2026 Buyer Privacy Update

As Lazada tightens buyer privacy controls in 2026, sellers are expected to rely less on direct access to personal data and more on secure, system-based operations. This makes the choice of backend tools increasingly important.

BigSeller positions itself as a dependable infrastructure layer for this environment. With over 10 years of experience in e-commerce solutions, official integrations with major Southeast Asian marketplaces, SSL encryption for secure data transmission, and enterprise-grade cloud storage, BigSeller is built to support seller operations while respecting platform-level data protection standards.

For Malaysian sellers adapting to stricter buyer data visibility rules, using an ERP that prioritises security and compliance helps reduce operational risk without complicating daily workflows.

Try BigSeller for free if you’re looking for a more controlled and privacy-conscious way to manage your Lazada store.

 

(All information in this article is based on Lazada Help Center, “Enhanced Buyer Personal Information Protection”)