Want your TikTok Shop to stand out and gain more buyer trust? The Star Shop Badge might be your golden ticket! It comes with exclusive features designed to boost your visibility, engagement, and sales performance, and best of all, it’s awarded automatically when you meet the monthly criteria.

Here’s everything you need to know about the Star Shop Programme, including how to qualify, where your badge appears, and what happens if you lose it.
 

What Is the TikTok Star Shop Programme?

The Star Shop Programme is TikTok Shop’s way of giving special recognition to sellers who perform really well such as those with good sales, happy customers, and no major issues. If you meet their standards, TikTok will automatically award you the Star Shop Badge. This badge acts like a “seal of trust” that helps customers quickly see that your shop is reliable and worth buying from.
 

However, if you're a TikTok Shop Mall seller (usually a big brand or official store), you're not eligible to receive the Star Shop Badge. That’s because you already have a Mall Badge, which serves a similar purpose. As a result, you won’t see any Star Shop data or progress bar in your Seller Center if you’re a Mall seller.

Where the TikTok Star Shop Badge Appears

When you receive the Star Shop Badge, it will appear in many places across TikTok Shop, not just in one spot. Specifically, buyers will see the badge in the:

• Shop Level: The badge will be shown on your main shop page, so when customers visit your profile, they can immediately see that you’re a top-performing seller.
   

• Product Level: The badge also appears on each of your product listings. This helps your products stand out when customers are browsing or searching on TikTok Shop.
   

Because the badge appears in all these places, it makes your shop look more trustworthy and professional. This can encourage more people to click on your listings, visit your shop, and buy from you, simply because the badge signals you're a verified, top-performing seller.

Exclusive Benefits for TikTok Star Shop Sellers

Getting the Star Shop Badge gives you access to special tools and advantages that regular sellers don’t get. These benefits are designed to help you reach more customers, engage them better, and run your shop more smoothly.

Here’s what you get as a Star Shop seller compared to a normal seller:

• Your Star Badge is shown everywhere (products, shop page, live streams, etc.)

• Buyers can filter their search to see only Star Shops, giving you more visibility.

• You can send 4 CRM messages per week to customers (normal sellers only get 2).

• You can create custom messages, not just pre-set templates.

• You can group your customers and target them with specific messages or vouchers.

• Your product listings are approved faster, so you can start selling sooner.

• You get priority access to customer support, meaning your issues get solved quicker.

All these tools help you build stronger relationships with your buyers and improve your overall shop performance.
 

How to Qualify for the Star Shop Badge

You don’t need to apply to join the Star Shop Programme as TikTok will automatically check your shop’s performance every month to decide if you qualify. They look at your results during a specific time frame: from the 26th of the previous month to the 25th of the current month.
 

If you meet all the required conditions during that period, you’ll receive the Star Shop Badge on the 1st of the next month.

To qualify, your shop must:

TikTok will not count orders that were cancelled, refunded, or returned when checking these numbers.

To monitor your progress, go to the Star Shop module in the TikTok Seller Center:
Seller Center > Growth Center > Star Shop

There, you can track your performance and see which criteria you've met or still need to improve.
 

Losing and Regaining the TikTok Star Shop Badge

The Star Shop Badge only lasts for one month at a time. After that, TikTok will check your shop’s performance again. If you don’t meet the criteria in the next cycle, the badge will be removed.

But it’s not permanent, if your performance improves, you can earn the badge back the following month.

Also, if you think you qualified but didn’t receive the badge, double-check that you’re looking at the correct assessment period:

From the 26th of the previous month to the 25th of the current month.

The badge is based on your past performance, not your current numbers, so be sure you’re reviewing the right time frame.
 

Let BigSeller Help You Earn and Keep Your TikTok Star Shop Badge

Getting the Star Shop Badge comes down to consistent performance, from fulfilling orders, keeping customers happy, and avoiding penalties. But when you're juggling multiple platforms and trying to stay organised, it’s easy to miss the mark.

With features like automated order syncing, inventory management, and real-time performance tracking, BigSeller gives you the control and efficiency needed to meet TikTok Shop’s high standards month after month. Whether you’re scaling your operations or just starting out, BigSeller makes it easier to deliver a seamless customer experience, helping you qualify for and retain the Star Shop badge.

Sign up for BigSeller for free today and take the first step toward becoming a top-performing seller.

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